Week 5

Today in the lecture, we started off with a quiz, then we leant that there are two main categories of search tools: search engines and directories. We learnt that one of the main problems with search engines was the number of hits they returned, sometimes tens of thousands, Helen showed us how to narrow down our search terms and maximise our results.

In the tutorial we did three readings; "Robert Harris, Web Search Strategies", "The History of the Internet" and "Search Engine Optimization for Companies".

Robert Harris, Web Search Strategies- This was an informative article, but was quite boring and had a lot of writing, which possibly lost the reader's intrest. The article covered categories of information on the web, search tool types, a quick guide to choosing a starting place, word searches with search engines and search tips. Much of this information Helen had already told us about and we did in a previous weeks tutorial.

The History of the Internet- I did not find this reading helpful at all, it has been talked about before and the topic is getting very repetitive. The article provides brief tips on how to search topics with the use of various keywords.


Search Engine Optimization for Companies-
This website was quite useful it's main idea was that if you conduct a website analysis it will determine if your small business website is ready for search engine optimization. Keyword analysis, setting your benchmark, link popularity and measuring the progress are parts of the analysis process.